Q&A: Changing Approach in Order to Increase Exposure
Changing Approach in Order to Increase Exposure
Question
A few years ago, a question was asked here whether you intended to write more books, and the answer, as I recall, was apparently not, because the world had moved to consuming information through the internet. And indeed, blogs were then at their peak.
The years have passed, and we are still on the internet, but today we are in the age of podcasts, and there is less reading of long texts (in books or on the internet). The advantage of podcasts is the ability to convey a message in a clearer and more focused way, whether alone or together with someone else who sharpens the points you want to get across. Take a look online at Tamir Doratal or Roi Yuzovitch; you have overlapping areas. And there are other examples as well.
The classes you upload to your YouTube channel are not in podcast format, and therefore they get less traction than people who produce full-scale podcasts.
This is a tremendous burden for you and for the entire site team.
But perhaps it would be worth changing approach with regard to the articles themselves (the responsa can remain) and instead simply investing in an organized podcast.
I’ll give an example: about a year ago you wrote a very long series of articles on AI from a philosophical point of view—don’t you think it would have caught on more if it had been made accessible to the public as a podcast?
Answer
Thank you for the suggestion. I’m interviewed quite a bit on various podcasts. But producing them myself on a regular basis does not seem suitable for me at the moment.
Discussion on Answer
P.S.
If the Rabbi wants the classes to be recorded and filmed at a very high level (and of course also broadcast with high-quality sound and video), it’s possible to set up a permanent and compact setup with a one-time investment in equipment of about 6,000 NIS; it can also be done for half that if you compromise here and there. I’d be happy to help (of course without compensation).
It should be noted that this is not equipment that needs to be replaced every year or maintained.
Thank you very much for the goodwill. I think that regarding the regular classes, this is not essential. People usually listen to the audio, and the video is only there because I record on Zoom. On the contrary, many asked for conversion to audio, which is now being done by Oren.
There is room to talk about podcasts on specific topics, which is actually already being done quite a bit through various invitations I receive from different podcast channels. As for setting up my own channel and putting out regular podcasts there, at the moment I don’t have the free time for that alongside my other matters. But I’m making a note of the suggestion, and again, thank you for it.
If it ever becomes relevant one day, I’d be able to help with the technical side of producing the podcast (filming, sound, and everything else)
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